Resource Description
“It’s not that we’re dumb. We’re wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it’s not rational.”
Additional information
| Resource Type | Books & Articles |
|---|---|
| Resource Contact | www.behaviorgap.com |
| Author(s) | Carl Richards |
| Publisher(s) | Penguin Group |
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